Finding your best niche

Ideas for Marketing to Medical and Legal Students?

We develop terminology software for the medical, legal, and biotech industries. We are now looking to expand our focus and market more toward college students. Ideally, these would be medical and law students.

We are looking for Web sites and reference sources that could help guide us through this process. In other words, what are the best ways we can market our ‘niche’ terminology software to the appropriate college students? What methods and ideas seem to work the best?

I did research on this a few years ago… For Med students there are shows that go around from school to school that sell products to students that they use through out the year. The name escapes me right now, but that could be a great place to get into.

My advice would be to contact local colleges, find a few students, pay them some dosh, and ask them the questions. A little informal focus grouping will give you tons more insight into the niche markets you’re interested in.

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